FRISCO home parties

Building a new consumption occasion

It is known that young women usually start any girls’ night out at home, and Frisco knows this. Hence, we created a series of photos and videos that inspired ladies to throw the best house parties for #mygirls (#mojeholky)

One of the major challenges of this campaign was to create appealing and inspiring content for our female audiences. Nonetheless, the understanding of our women helped us in not repeating common banal brand messages, while standing out in the oversaturated Facebook environment.

Results: Photos and short videos starring Frisco have been seen by more than 1M young women, which represent an unbelievable 86% of the target group (female 18-35 from the CR).

home parties

TRIAD Advertising

TRIAD Advertising
Brigádnická 27
Bratislava - Devín
Tel: +421 (0) 948 735 666

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